She supports companies, public policy players and associations in developing their positioning and messaging; in interacting better with their internal and external stakeholders; and in getting prepared for the event of a crisis. She also helps senior professionals increase assertiveness; handle media interviews and present well.
Bettina believes that communications and leadership are intertwined. Over the years, she has also more and more grown into helping her clients become better leaders.
Bettina taps into a toolbox of approaches and techniques from the worlds of Public Relations; Learning & Development; leadership capacity-building and Executive Coaching. Her workshops are interactive. Bettina puts the needs and resources of participants centre stage. Participants frequently provide feedback that Bettina brings in a lot of positive energy.
For Bettina, training is not just a once-off event, it is teaming up for change. Some of her programmes start with virtual on-line sessions and conclude with one-one coaching.
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Workshop modules include:
• Communicating strategically
• Positioning and messaging
• On-camera media training
• Crisis preparedness, including drills
• Presentation skills
• One-one rehearsals for major pre-
sentation milestones, e.g. TED-like talks
• Internal communications:
communicating up, sideways and down
• Leading teams
• Situational leadership
• Handling difficult conversations
• Coaching for managers
• Recognising and adapting your communications and leadership style